the objective:
Tasked with re-branding Willamette Riverkeeper, my team and I sought to create a new brand identity for WR to diversify its audience and encourage younger people to protect and care for the wildlife and environment of the Pacific Northwest.
the concept:
Willamette Riverkeeper has always catered to an older audience due to its current-aged logo and identity. With the redesign, we made sure to use simple shapes and colors to create a modernized version of the Willamette Riverkeeper logo. Our goal was to make a pictorial mark for the logo that identifies with the Willamette Riverkeeper values while also attracting younger generations.
Using the simple mark, we applied it to various merchandise items that a younger group of people might enjoy buying at a gift shop or online store.
In collaboration with Eva Carr and Hannah Wells.
the role:
Creative Director and Designer.
Sketches and First Iterations.
Merchandise - Full Images (Click for More).